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Press Release


Embassy ASF Shooting and Fitness Centre Inaugurated

ASF takes a step closer to building its world-class facility in Coorg.

Coorg, Karnataka, October 26, 2015: Embassy Group, India’s leading real estate developer, has partnered with Ashwini’s Sports Foundation (ASF) to launch the spanking new, world-class Embassy ASF 10m Shooting Range and Gymnasium at the ASF. Arena in Gonikoppal, South Coorg. This is the first time in the country that a private Sports Foundation has built such a world-class facility. The Embassy ASF Shooting Range has been built with funding from the Embassy Group and was inaugurated by Jitu Virwani, Chairman & Managing Director, Embassy Group and his wife Lina Virwani.

ASF was founded by Ashwini Nachappa, one of India’s best known sprinters. An Arjuna Awardee, Ashwini represented India at the Olympics in 1988 and is an Asian Games Silver medallist. Over the past decade, she has been focusing on creating a unique approach to education that integrates sports with academics at a very early age. Along with her husband Datha Karuambiah, she manages a school – KALS which puts this approach into practice. Talented athletes from this school are then absorbed into ASF, which then provides structured, world-class training through a unique 4-step model. More than 50 talented children have been identified and are training in Athletics and Hockey. With the Embassy ASF Shooting Range, ASF will now add this to its repertoire of sporting disciplines.

Commenting on the opening, Jitu Virwani, Chairman and Managing Director, Embassy Group said, "We are very supportive of Ashwini Nachappa’s and ASF’s efforts to popularize shooting as a sport. We are extremely pleased to have collaborated with ASF to set up a facility that matches international standards. I am sure this shooting range will help many young rifle shooting aspirants develop their talent and become world beaters at national and international events. We stand committed to the vision of ASF and wish them all success in their future endeavours."

AshwiniNachappa, Founder ASF said, "Our intent at ASF is to create a sustainable and replicable model that will enable talented athletes not just in Coorg but from anywhere in the country to rise to their fullest potential. I am extremely appreciative of the role that the Embassy Group has played in building our facility. I want to thank Jitu Virwani for his invaluable support. With this Shooting Range we will now expand ASF’s activities, and I am hoping that in the next 5-7 years we are able to show results at the international level and be able to produce world champions."

About ASF
Ashwini’s Sports Foundation™ (ASF™) was set up in 2010 to nurture talented athletes in the areas of Track and Field and Hockey. In both these sporting disciplines India has been lagging behind and it is ASF’s intent to create a replicable ecosystem that is able to unearth right talent and groom athletes to be consistently on par with the rest of the world. With this in mind, ASF is building a world-class facility – The ASF Arena that will include a 400mts. synthetic track with a state-of-the-art sports lab as well as an enclosed 150 mts. track for all year training. The ASF Arena will also have an astro-turf facility for Hockey. Apart from this, the swimming facility, The Biocon ASF Aquatic Centre, is already operational as well as the Embassy ASF Shooting Range.

Core to achieving its intent is the ASF System™. This is a 4 step process which includes;

  1. Talent Identification across the country
  2. The ASF Edge training program that incorporates the best in the science of sports
  3. Completion of education through a graduate program
  4. Management of Life Cycle of each athlete

ASF has 3 core programs that enable talented athletes to benefit from the ASF System™. Through its ‘Nurture’ program, ASF identifies talent at an early age and provides children with quality education at the Karaumbiah’s Academy for Learning & Sport, which is an ICSE school from KG to 12th grade. The ‘Catalyst’ program is for coaches and talented children from other schools. An ‘Advanced’ program provides well established athletes at the national and international level with a world-class training program.

ASF is a non-profit organization. For more on ASF log on to

About Embassy
Embassy Group has a three decade long track record spanning the commercial, residential, industrial, retail and hospitality segments of the Indian real estate industry. With over 37 million sft delivered and a corporate client list of over 150 marquee global and Indian corporates that feature some of the best brands globally – Embassy has a proven track record of understanding the needs of global businesses and translating them into productive and effective workspaces. Strong corporate relationships that have grown across geographies, projects that have been delivered to exacting international standards – meeting stringent cost and timeline demands - are all testimony to the Embassy Group’s focus on driving operational advantage for its clients. At the core of the value chain lies the ability to envision and identify key development hubs and systematically plan and oversee the acquisition of key land parcels.

Media Contacts:

Hemalatha Nair
Head - Marketing & Communication
Embassy Group