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Embassy Group announces Embassy Pedal for the Planet 2016, 3rd edition of Bengaluru’s flagship cycling event

Trendsetting cycling event to be hosted at Embassy Springs, Bengaluru’s largest integrated masterplanned city

Bangalore, India – August 11, 2016: Embassy Group, India’s leading real estate developer, announces the 3rd edition of their pioneering event, Embassy Pedal for the Planet in Bengaluru.

Embassy Group is in the business of enhancing lifespaces and enriching lives, backed by its commitment to sustainability and green living. Through Embassy Pedal for the Planet, the aim is to encourage cycling and take a step toward creating a cleaner, greener planet. The event was initially launched with the intention to build vibrant communities within office parks, but is now also open to general public who are passionate about cycling and want to do their bit for the environment.

Jitu Virwani, Chairman and Managing Director, Embassy Group, said, "We are extremely delighted to host the 3rd edition of ‘Embassy Pedal for the Planet’. This initiative underscores Embassy’s commitment to sustainability and green living. This year we are hosting it at Embassy Springs, a 300 acre integrated development which is a perfect harmony between pristine natural & luxurious urban living that will be designed with careful detailing with the finest resources.

Embassy Pedal for the Planet reiterates the sustainability initiatives adopted by Embassy and its extension of our commitment to encourage cycling enthusiasts to interact and share common interests. There has been renewed interest in fitness and increasing awareness of the competitive aspect of sport and we look forward to witness increased participation this year from cycling enthusiasts all around Bangalore. Since its inception, it’s heartening to see Embassy Pedal for the Planet being accepted by many cycling enthusiasts and it’s a great feeling to know that our sustainable green initiatives are being accepted by people out there."

The event will take place on Sunday, August 28, 2016 at 5:30 am from Embassy Springs, Devanahalli, Bengaluru and will be open to all cycling and fitness enthusiasts, from various age groups. ‘Embassy Pedal for the Planet’ will include 10 types of races. This year for the first time we are introducing the 40 km ProElite ride open to men and women aged above 16 to encourage participation from elite athletes. Apart from this there is the 25 km Amateur ride open to men and women aged above 14, 25 kms Team ride open to men and women aged above 14, 15 km fun ride open to all aged above 18, 6 km fun ride open for youth aged below 18 and lastly, 1 km fun ride open to kids aged below 9. The event supports a social cause that focuses on the education of children from Government schools in the city. All proceeds raised at the event will be donated to Colours of Life, a non-profit organization striving to uplift under privileged children by transforming government schools into institutes of excellence.

Registration for the event is now open at www.pedalfortheplanet.com

About Embassy:
Embassy Group is one of the leading property developers in India with a track record of over three decades in real estate development. Embassy has an extensive land bank across the country and has developed over 37 million sft of prime commercial, residential and retail space in India as well as Malaysia and Serbia. Embassy’s portfolio of real estate developments spans the commercial, residential, industrial, retail and hospitality segments of the real estate industry. While the commercial real estate business includes the development of business parks for the IT/ITeS sector, SEZs and corporate office space. Embassy’s ongoing residential projects include luxury apartments, villas and integrated townships. Embassy’s residential projects are also designed to obtain IGBC Green Homes gold ratings as part of the efforts towards creating sustainable developments.

Media Contacts:

Hemalatha Nair
Head - Marketing & Communication
Embassy Group
hemalatha.n@embassyindia.com

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